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In the late s, the term referred to presentations consisting of multi-projector slide shows timed to an audio track. In the first edition of Multimedia: Making It Work, Tay Vaughan declared "Multimedia is any combination of text, graphic art, sound, animation, and video that is delivered by computer.
When you allow the user — the viewer of the project — to control what and when these elements are delivered, it is interactive multimedia. When you provide a structure of linked elements through which the user can navigate, interactive multimedia becomes hypermedia.
Much of the content on multimedia business presentations web today falls within this definition as understood by millions. Some computers which were marketed in the s were called "multimedia" computers because they incorporated a CD-ROM drive, which allowed for the delivery of several hundred megabytes of video, picture, and audio data.
The term "video", if not used exclusively to describe motion photography, is ambiguous in multimedia terminology. Video is often used to describe the file format, delivery format, or presentation format instead of " footage " which is used to distinguish motion photography from " animation " of rendered motion imagery.
Multiple forms of information content are often not considered modern forms of presentation such as audio or video.
Likewise, single forms of information content with single methods of information processing e. Performing arts may also be considered multimedia considering that performers and props are multiple forms of both content and media.
Major characteristics[ edit ] Multimedia presentations may be viewed by person on stageprojectedtransmittedor played locally with a media player. A broadcast may be a live or recorded multimedia presentation. Broadcasts and recordings can be either analog or digital electronic media technology.
Digital online multimedia may be downloaded or streamed. Streaming multimedia may be live or on-demand. Multimedia games and simulations may be used in a physical environment with special effects, with multiple users in an online networkor locally with an offline computer, game systemor simulator.
Or in entertainment or art, to transcend everyday experience. A lasershow is a live multimedia performance. Enhanced levels of interactivity are made possible by combining multiple forms of media content.
Online multimedia is increasingly becoming object-oriented and data-driven, enabling applications with collaborative end-user innovation and personalization on multiple forms of content over time.
Examples of these range from multiple forms of content on Web sites like photo galleries with both images pictures and title text user-updated, to simulations whose co-efficients, events, illustrations, animations or videos are modifiable, allowing the multimedia "experience" to be altered without reprogramming.
In addition to seeing and hearing, haptic technology enables virtual objects to be felt. Emerging technology involving illusions of taste and smell may also enhance the multimedia experience. Categorization[ edit ] Multimedia may be broadly divided into linear and non-linear categories: Linear active content progresses often without any navigational control for the viewer such as a cinema presentation ; Non-linear uses interactivity to control progress as with a video game or self-paced computer-based training.
Hypermedia is an example of non-linear content.Multimedia presentations may be viewed by person on stage, projected, transmitted, or played locally with a media player. A broadcast may be a live or recorded multimedia presentation. A broadcast may be a live or recorded multimedia presentation.
A business presentation is a much more convenient and cost effective as compared to live product demonstrations. Our PowerPoint Presentation Services India advise our customers to incorporate an e-Catalog in the company introduction.
The easiest way to create a multimedia presentation is in Microsoft PowerPoint. You can add in video, a soundtrack and also a reasonable degree of animation.
By far the the biggest advantage of making multimedia presentations in PowerPoint is that it is easy for anyone to be able to edit the presentation. Marketing and sales presentations are often augmented with multimedia tools.
The most common multimedia presentation tool is Microsoft PowerPoint. Using a multimedia presentation tool can be a way. How to Use Multimedia for Business Marketing Your guide to using photo sharing, video, podcasts, mobile marketing, and other types of multimedia to broaden your company's reach and introduce new.
How to Use Multimedia For Business Marketing: 4 Good Reasons to Go Through the Trouble of Creating a Video. 1. Show how to use your product.